What We Do
Curious Learning curates & localizes and distributes & measures free, open-source apps that empower everyone to have the opportunity to learn to read.
By the numbers
Apps
We have content in 69 different languages.
We have surpassed 75 learning apps and games between our partners and us.
Distribute
We average 92,000 downloads per month.
Our complete content suite has surpassed 3.5 Million downloads.
We have reached all 195 countries in the world.
6.567 billion smartphone subscriptions in the world as of 2022
Measure
A study published by World Vision showed that 22 hours of play equated to 2 months of literacy learning in a well-resourced school.
A World Bank study (of 9000 homes in northern Nigeria) shows that the use of these apps for early literacy learning was second only to 1-on-1 tutoring.
Distribution Case studies
We reached 100K Ukrainian learners within 100 days of the invasion starting. Here is a video of a Ukrainian mother and child using our content. Learn more.
A multi-country campaign testing distribution scalability has yielded encouraging results:
Nepal ~ 130 000 learners over 4 months @ marketing cost of $0.08 / learner.
India ~ 100 000 learners over 2 years @ marketing cost of $0.04 / learner.
Kenya ~ 25 000 learners over 2 months @ marketing cost of $0.42 / learner
Our Literacy League is a growing base of fellows in each country spearheading reach in their country. Learn more.